By Lucas Leandro Margulis, Founder — HIGH BAR™️ Hospitality & Event Group Summer in Canada means one thing for event hosts: it's go time. Rooftop parties. Backyard weddings. Corporate team events at outdoor venues. Milestone birthday celebrations on patios. Long weekend get-togethers that people will actually remember. Summer is peak event season — and right now, hosts all across the GTA and beyond are planning something worth doing properly. Which brings us to the question w

By the HIGH BAR™️ Hospitality & Event Group Team Here's a question most event hosts never think to ask: of every adult walking through your venue doors, how many of them actually drink alcohol? The answer might surprise you. Industry data and consumer research consistently show that a significant portion of Canadian adults choose not to drink alcohol — and that number continues to grow as the "sober-curious" movement reshapes how a generation socializes. Add to that your gues

Across Canada, social and corporate events—from weddings and birthdays to galas and brand launches—have traditionally centred around alcohol as the cornerstone of hospitality. For generations, spirits and wine at a bar have been the standard for fostering connection and celebration. But as cannabis becomes an integral, legal, and regulated part of Canadian life, the event industry is evolving. An important question arises: why aren’t cannabis bars embraced as a respected and

Lucas Margulis is far more than a cannabis entrepreneur—he is a creative force with a multifaceted background spanning entertainment, fashion, and event production. Beginning his journey by orchestrating events throughout Canada and the United States, Lucas demonstrated entrepreneurial acumen early on by founding successful clothing lines before launching PURE Entertainment in 2014. With PURE Entertainment, he set new standards for interactive party experiences featuring high

At HIGH BAR Hospitality & Event Group, we understand that every event is a unique tapestry woven from personal taste, style, and...