By Lucas Leandro Margulis, Founder — HIGH BAR™️ Hospitality & Event Group Summer in Canada means one thing for event hosts: it's go time. Rooftop parties. Backyard weddings. Corporate team events at outdoor venues. Milestone birthday celebrations on patios. Long weekend get-togethers that people will actually remember. Summer is peak event season — and right now, hosts all across the GTA and beyond are planning something worth doing properly. Which brings us to the question w

By the HIGH BAR™️ Hospitality & Event Group Team Here's a question most event hosts never think to ask: of every adult walking through your venue doors, how many of them actually drink alcohol? The answer might surprise you. Industry data and consumer research consistently show that a significant portion of Canadian adults choose not to drink alcohol — and that number continues to grow as the "sober-curious" movement reshapes how a generation socializes. Add to that your gues