Across Canada, social and corporate events—from weddings and birthdays to galas and brand launches—have traditionally centred around alcohol as the cornerstone of hospitality. For generations, spirits and wine at a bar have been the standard for fostering connection and celebration. But as cannabis becomes an integral, legal, and regulated part of Canadian life, the event industry is evolving. An important question arises: why aren’t cannabis bars embraced as a respected and

Lucas Margulis is far more than a cannabis entrepreneur—he is a creative force with a multifaceted background spanning entertainment, fashion, and event production. Beginning his journey by orchestrating events throughout Canada and the United States, Lucas demonstrated entrepreneurial acumen early on by founding successful clothing lines before launching PURE Entertainment in 2014. With PURE Entertainment, he set new standards for interactive party experiences featuring high

Planning an event? As the host, if you're planning on serving alcohol please consider offering your guest cannabis as an alternative option

The cannabis industry in Canada has flourished since the legalization of recreational use in 2018. This legalization has created exciting...