Did you know that HIGH BAR does on-site beverage infusing at events? Since the legalization of cannabis, HIGH BAR created a legal and safe (available micro-dosing 1-10mg per beverage) way for guest to consume cannabis during an event. If you are planning on serving alcohol, you should also consider serving cannabis . A lot of your guest might prefer a cannabis infused beverage, which additionally is a much healthier option. We focus on educating the guest so that they have the ability to modify how they want the cannabis to affect their senses and overall mood during the event. HIGH BAR CAN INFUSE ANY BEVERAGES. HERE ARE SOME EXAMPLES OF WHAT WE CAN DO: CANNABIS SPARKLING WATER CANNABIS FRUIT JUICE CANNABIS TEA CANNABIS COFFEE CANNABIS MOCKTAIL & MORE ​ PLEASE DON'T MIX ​ As with all cannabis, do not mix with alcohol. CANNABIS WITH FRIENDS & FAMILY / HOSTING TIP ​ "A good host is someone who really takes care of everyone." ​ ​ Everyone’s different, and cannabis isn't for everyone. So it’s a good idea to have a variety of beverages on hand, along with a range of non-cannabis and non-alcoholic beverages, so that people have options. And finally, always ensure your guests have a safe ride home - cannabis and driving never mix. MOBILE CANNABIS BARS | BUDTENDING | PRE-ROLLS | VAPE ON TAP | CANNABIS CATERING | INFUSED BEVERAGES & MORE 🌱 HIGH BAR Hospitality & Event Group is Canada's first luxury mobile cannabis bar providing cannabis sommeliers, budtenders, consumption lounges, cannabis catering and other hospitality services. Creating a premier full-service experience that everyone can enjoy (from someone who's never consumed cannabis to your seasoned cannabis cannoisseur). With our experience and knowledge immersed in the event industry for over 25 years, the introduction of legal cannabis presented the perfect opportunity to create a high class event company featuring cannabis in its many wonderful forms. Our mission is simple, provide clients with cannabis experience presented in a classy and high-end fashion. We’ve partnered with some of the best names in the events and cannabis industries, so that we can provide the highest quality service for any occasion. We are committed to cannabis education, safety, and providing a responsible experience. HIGH BAR Hospitality & Event Group (located in Toronto, Ontario) will provide services only in Canada. All services are contingent upon compliance with cannabis related legislation and regulations. We do not facilitate the sales of cannabis or cannabis products. www.HighBarCanada.com www.TorontoCannabisCatering.com @highbartoronto (currently disabled by @instagram) @highbarcanada @torontocannabiscatering Learn more ​ ​ ​

We are excited to share the news that our Founder and President has been named one of Canada's most influential event professionals. In its third edition, this year’s feature focuses on the meeting and event industry’s trailblazers, trendsetters and rising stars. The influential executives, board members and department heads featured helm some of the nation’s top events (think massive trade shows, philanthropic galas, sold-out conferences, big corporate bashes, pop-culture conventions and festivals, live music productions, sporting events, branded experiences and multimillion-dollar weddings—just to scratch the surface), while others continue to innovate with steal-worthy food and beverage concepts, state-of-the-art event technology, cutting-edge design, out-of-the-box entertainment and noteworthy strategies that benefit the entire industry. In a diverse and growing profession that’s chock-full of list-worthy creatives, it’s important to note that the industry’s talents are not restricted to these pages—rather, this annual compilation is meant to offer new opportunities to connect with key players to share ideas, inspiration and guidance for future events. CATERING These chefs and decision-makers know how to please any eventgoer with their palatable plates. Adrian Niman, The Food Dudes, Founder & Executive Chef, Toronto Brett Turner, Cocktails & Canapes, Managing Partner, Vancouver Brian Cheng, The Edible Story, Co-founder, Toronto Cary Silber, Encore Catering, President, Toronto Daniel Clairet, Daniel et Daniel, Co-owner, Toronto Debra Lykkemark, Culinary Capers Catering and Special Events, Chairwoman, Vancouver Evan Elman, Vancouver Private Dining, Founder & CEO, Vancouver Jennifer Jeffrey, Fork + Farm Catered Events, Owner & Event Coordinator, Calgary Joshua Hendin, Treeline Catering, Owner, Toronto Judy Reeves, Edge Catering, Owner, Vancouver Lauren Mozer, Elle Cuisine, Executive Chef & Owner, Toronto Lucas Margulis, High Bar Hospitality & Events & PURE Entertainment & Audio / Visual , Founder & President, Toronto Nicholas Waters, Toque Catering, Owner & Head Chef, Victoria Sebastien Centner, Eatertainment Events & Catering, Founder & Creative Director, Toronto Shannon Boudreau, The Lazy Gourmet, Director of Sales & Events, Vancouver Todd Rutter, A Cappella Catering Co., Founder, Edmonton MOBILE CANNABIS BARS | BUDTENDING | PRE-ROLLS | VAPE ON TAP | CANNABIS CATERING | INFUSED BEVERAGES & MORE 🌱 HIGH BAR Hospitality & Event Group is Canada's first luxury mobile cannabis bar providing cannabis sommeliers, budtenders, consumption lounges, cannabis catering and other hospitality services. Creating a premier full-service experience that everyone can enjoy (from someone who's never consumed cannabis to your seasoned cannabis cannoisseur). With our experience and knowledge immersed in the event industry for over 25 years, the introduction of legal cannabis presented the perfect opportunity to create a high class event company featuring cannabis in its many wonderful forms. Our mission is simple, provide clients with cannabis experience presented in a classy and high-end fashion. We’ve partnered with some of the best names in the events and cannabis industries, so that we can provide the highest quality service for any occasion. We are committed to cannabis education, safety, and providing a responsible experience. HIGH BAR Hospitality & Event Group (located in Toronto, Ontario) will provide services only in Canada. All services are contingent upon compliance with cannabis related legislation and regulations. We do not facilitate the sales of cannabis or cannabis products. www.HighBarCanada.com www.TorontoCannabisCatering.com @highbartoronto (currently disabled by @instagram) @highbarcanada @torontocannabiscatering

WHAT IS HIGH BAR? HIGH BAR is Canada's first luxury mobile cannabis bar providing cannabis sommeliers, budtenders, consumption lounges, cannabis catering and other hospitality services. If you're planning on serving alcohol at your next event, you should also consider serving cannabis, as some of your guests might prefer cannabis (smoke, vape, eat or drink), which also is a healthier option for them to consume. HIGH BAR has designed the bar to be odourless, elegant and staffed with certified budtenders to prevent overconsumption, proper i.d verification and to keep guests of all ages safe. Did you know: 1. People die from alcohol overdoses. There has never been a fatal cannabis overdose. 2. The health-related costs associated with alcohol use far exceed those for cannabis use. 3. Alcohol is more addictive than cannabis. 4. Alcohol use increases the risk of injury to the consumer. Cannabis use does not. MOBILE CANNABIS BARS | BUDTENDING | PRE-ROLLS | VAPE ON TAP | CANNABIS CATERING | INFUSED BEVERAGES & MORE 🌱 HIGH BAR Hospitality & Event Group is Canada's first luxury mobile cannabis bar providing cannabis sommeliers, budtenders, consumption lounges, cannabis catering and other hospitality services. Creating a premier full-service experience that everyone can enjoy (from someone who's never consumed cannabis to your seasoned cannabis cannoisseur). With our experience and knowledge immersed in the event industry for over 25 years, the introduction of legal cannabis presented the perfect opportunity to create a high class event company featuring cannabis in its many wonderful forms. Our mission is simple, provide clients with cannabis experience presented in a classy and high-end fashion. We’ve partnered with some of the best names in the events and cannabis industries, so that we can provide the highest quality service for any occasion. We are committed to cannabis education, safety, and providing a responsible experience. HIGH BAR Hospitality & Event Group (located in Toronto, Ontario) will provide services only in Canada. All services are contingent upon compliance with cannabis related legislation and regulations. We do not facilitate the sales of cannabis or cannabis products. www.HighBarCanada.com www.TorontoCannabisCatering.com @highbartoronto (currently disabled by @instagram) @highbarcanada @torontocannabiscatering

Cannabis entrepreneur inspired by his mother’s death to ease pain of others Growing up as an angst-ridden teen is hard. Pressures and decisions can be overwhelming, parents are seemingly “against” everything, and it can feel like the weight of the world is on your shoulders. Pressure can lead young adults to seek an “escape,” even if temporary, and look to “self-medicate” as a means to fill that void. I say all this as someone, who, like most, suffered from a lot of the aforementioned, growing up. Misdiagnosed from an early age with ADHD and anxiety, I spent a majority of my late teens and early adult years struggling to figure out who I was and what was wrong with me. Combine that with watching my mother be diagnosed and survive breast cancer at a young age without really talking to anyone about the effects it had on me, I had a hard time wrapping my head around the pressures of life as they hit me. But fellow Thornhill native Lucas Margulis, founder of several businesses including High Bar, went through similar tragedies, and was able to come out a better person for it. “Look, things could have gone really, really sideways in my late teens. My mother had just passed, I was a disaster, and I really didn’t know how to cope,” remembered Margulis. “I dabbled in some hard stuff, but ultimately found that cannabis was the only thing that really helped me cope with the depression and anxiety I was feeling.” Looking for more constructive things to do with his time and energy on weekends that didn’t involve partying and doing drugs, Margulis found working in the entertainment business (weddings, Bar Mitzvahs, etc.) really helpful. “These Saturday night events distracted me from bad influence, allowed me to use my energy for good, and still make some decent money,” continued Margulis. “However, still, when the night was done at 2 to 3am, I was having a hard time winding down and actually getting some rest.” As thus, cannabis, as a medicine, returned to his routine. “I remember, quite vividly, when my mom first started to fight breast cancer, a few of the doctors passed her hash pills on the side, because chemo (chemotherapy) was killing her appetite, and causing her a lot of pain. The pills seemed to help, and my interest in the plant took off from there, when I was about 18. She eventually lost her battle, but through it all I was reminded of how beneficial cannabis is, and decided that I would do my best to continuously advocate for it.” Around this time, at the end of the long, energy-fuelled nights, Margulis decided to look into cannabis for himself as less of a recreational enjoyment, and more of a medication. Long before cannabis became medically legal, he found that at the end of one of those hectic nights it would help his mind and body wind-down and rest. “I started feeling like the best version of myself, and it was amazing.” Being a natural entrepreneur, and after years of working for various entertainment companies, Margulis decided, in early 2014, to venture off on his own and launch PURE, which offered similar services, but would put him in creative and financial control. “The concept was always to introduce experience bars that comfortably integrated cannabis into an event, helping to normalize it. After booking a few trials and proving it could be executed, people, companies, and brands started reaching out so that they, too, could offer a safe and legal alternative to alcohol at forthcoming events,” explained Margulis, who, himself, is not much of a drinker, and appreciated the kind of disruption this was going to do for events of all shapes and sizes. Once navigating all the regulatory hurdles, High Bar went from concept to full-blown scalable pop-up business. “The only way to (legally) serve cannabis is by obtaining legal amounts via the OCS (up to 30g) and not re-selling it,” explained Margulis. “Our team works closely with the event organizers, helps them decide what to buy and puts it together to further enhance the experience. Whether it be via our child safe, odourless, doob tubes that are ready to house our designer black and gold pre-roll papers, or our sensory bar that guests can see and explore all that makes the cannabis what it is, we really go all out to ensure the experience is both comfortable and memorable.” “We were booked solid and partnering with caterers like Encore, and Toben, and Chef Jordan Wagman, to integrate offerings,” said Margulis. “We started integrating low dose (1mg) drinks and food, some which offered more rapid-onset effects, in an incredibly regulated and controlled environment; our clients loved it.” It is said that positivity begets positivity and Margulis is the epitome of that. Life has thrown many curve balls at him, and he has conquered them all with humility, positivity, and grace. “Look, it’s been incredibly hard being an event producer, albeit PURE or High Bar, during COVID. It literally halted our business and, thus, income. But I refuse to let any negativity derail my goals. As a father and husband, I have a duty to put them first and maintain a positive outlook on everything,” continued Margulis. “I look at cannabis as something incredibly beautiful, the way some people admire art or alcohol. I just want to share the love of the plant, while paying how it helped me navigate life forward.” Written by: Corey Herscu is Director of Media Relations at VerbFactory, a marketing agency focused on technology and emerging vertical sectors. He previously ran RNMKR, a Toronto-based communications agency focused on cannabis, technology, and lifestyle. https://www.thej.ca/2020/08/09/entertainment-businesses-survive-and-thrive-for-event-producer/